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The Genesis Experience. A New Way to Buy a Car on the Prairies.

FFUN Motor Group Opens Saskatchewan’s Only Genesis Dealership

MONDAY, JULY 9, 2018 – SASKATOON, SK — They’re at it again! The FFUN Motor Group announces its newest addition to the family. The Genesis Experience.

It was 10 years ago that the Hyundai Genesis first burst onto the scene as an option for consumers looking for a budget friendly, luxury sedan. Created for a generation of discerning consumers, in recent years, Genesis evolved into a stand-alone brand and is now exclusively available to Saskatchewan consumers through the FFUN Motor Group.

Genesis Saskatoon is the only Genesis dealer in all of Saskatchewan. Bringing customers easy access to the 2019 Genesis G70, G80, and G90 models. The brand is the perfect blend of luxury and performance, featuring the highest standard of design and innovation.

“We’re incredibly excited to be the first and only dealer of this brand in the province,” notes Rob Weber. VP of Operations, Auto Division, of the FFUN Motor Group. “The FFUN Genesis Dealership operates out of our one-year old Saskatoon South Hyundai GDSI build. It’s a beautiful dealership, and your first stop upon entering the south Saskatoon Auto Mall. It’s state of the art showroom is the perfect backdrop to see this one of a kind vehicle experience.”

Even more unique than the building and product itself is the buying process the Genesis brand presents to consumers. They’re pioneering a new approach that involves online sales and transactions that take place at the customer’s convenience. “The pre-conceived notions of how you need to buy a car, visiting 4 or 5 dealerships, are a thing of the past,” says Mark Loeppky, CEO of the FFUN Group. “Genesis is focused on reinventing the shopping experience by eliminating the chore of it all. Test Drive. Purchase. Maintenance. We come to you.”

The experience starts at your front door. Schedule a product demonstration at your house or office.  Design and price your dream car from the comfort of your home, get a trade-in value, and get at-home delivery of the newest addition to your garage.

Genesis dealers have also launched the Genesis at Home service. To book service and maintenance appointments, you simply contact Genesis at Home and your vehicle is picked up at the location of your choice. You’re even provided a Genesis courtesy vehicle while your Genesis is being serviced.

To ensure this buying experience is maintained at all times, each store has a designated Genesis Experience Manager, specifically trained out-of-market to ensure all processes are followed, every time. This creates a no-pressure sales environment in which the cars are able to truly speak for themselves.

The newly available Genesis models compete with the world’s most renowned luxury car brands, such as the BMW 3 series, Mercedes C class and the Audi A4. While all four Genesis models are extraordinary, each has their own benefit. The G70 speaks louder than words, winning the 2018 iF Design Award for its athletically elegant design with prestigious proportions and precision craftsmanship. While the G80 and G90 both claimed a 2018 IIHS Top Safety Pick Award, proving beyond just style, the Genesis also carries one of the best overall performances for crash prevention and protection.
“Award winning luxury vehicles, and a buying process designed for your personal pace and lifestyle,” adds Loeppky. “Genesis will be a force to be reckoned with in the luxury class that you need to experience yourself.”

Demo models are currently available on-site. Genesis Saskatoon can be found at 827 Melville Street, Saskatoon, Saskatchewan or online at genesissaskatoon.ca.

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